You’ve got to give Frank Buckley credit. This savvy Canadian came up with one of the best (or worst, depending on how you look at it) marketing slogans. William Knapp Buckely moved to Toronto from Nova Scotia in 1914, where he worked as a pharmacist.
During the flu epidemic in 1918, he invented a cough remedy called Buskley’s Mixture. It included herbal ingredients such as ammonium carbonate, potassium bicarbonate, camphor, menthol, Canada balsam (Abies balsamea), pine needle oil, and a tincture of capsicum. It is promoted for relief of coughs and sore throats for up to six hours.
He set up the W.K. Buckley Ltd company in 1920 and, within 20 years, went global with its marketing. When senior Buckley died in 1978, son Frank became president of the company and came up with the slogan, “It tastes awful, and it works!” When asked about the famous concoction, Frank admitted they “can’t get rid of the taste. If we do, we will be just another ‘me too’ cough medicine.
It has been rumoured to sell on Amazon for ten times the original price.