And it works!

12 Sep

You’ve got to give Frank Buckley credit. This savvy Canadian came up with one of the best (or worst, depending on how you look at it) marketing slogans.  William Knapp Buckely moved to Toronto from Nova Scotia in 1914, where he worked as a pharmacist.

Bottle of Buckley's Cough Syrup


During the flu epidemic in 1918, he invented a cough remedy called Buskley’s Mixture.  It included herbal ingredients such as ammonium carbonate, potassium bicarbonate, camphor, menthol, Canada balsam (Abies balsamea), pine needle oil, and a tincture of capsicum. It is promoted for relief of coughs and sore throats for up to six hours.

He set up the W.K. Buckley Ltd company in 1920 and, within 20 years, went global with its marketing. When senior Buckley died in 1978, son Frank became president of the company and came up with the slogan, “It tastes awful, and it works!” When asked about the famous concoction, Frank admitted they “can’t get rid of the taste. If we do, we will be just another ‘me too’ cough medicine.

It has been rumoured to sell on Amazon for ten times the original price.




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8 responses to “And it works!

  1. hermitsdoor

    September 17, 2016 at 6:16 am

    No alcohol? I thought that was the active ingredient for nearly every “cure” prior to 1960.

    • tkmorin

      September 19, 2016 at 6:39 pm

      I would have thought so too! 🙂

  2. The Canadian Cats

    September 13, 2016 at 10:10 pm

    haha…remember this oh so well.


    • tkmorin

      September 13, 2016 at 10:30 pm

      And it really works! LOL. 🙂

  3. Gypsy Bev

    September 12, 2016 at 10:07 pm

    Have to wonder what percent alcohol was included in the syrup. But like NyQuil, it works!

    • tkmorin

      September 13, 2016 at 10:31 pm

      Ummm I’ll have to check that; I’m curious now.:-)

  4. Yvonne

    September 12, 2016 at 9:54 pm

    It sure does taste awful!

    • tkmorin

      September 13, 2016 at 10:33 pm

      It’s hard to describe, eh? 🙂 LOL


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