I Am Canadian … more than beer!

I’ve recently come across the Molson’s “I Am Canadian” printed ad.  Such genius advertising!  So for those who aren’t familiar with what I’m talking about, here it is; oh, and if you do know what I’m talking about, I’m sure you’ll enjoy this!

Lyrics to Molson's I Am Canadian
Molson’s I Am Canadian

It was an extremely popular ad campaign centred on Canadian nationalism, the most famous examples of which are “The Rant” and “The Anthem”, and then there was Canadian William Shatner’s version.

In March 2000, using nationalism as a platform, the ad starred a man named Joe: an “average Canadian”, standing in a movie theatre, with a cinema screen behind him showing different images relating to Canadian culture. Joe proceeds to give a speech about what is it to be a Canadian and what it is not to be a Canadian.  It was performed by Canadian actor Jeff Douglas and directed by an American, Kevin Donovan, but written by a Canadian, Glen Hunt.  Interestingly, this commercial premiered during the Academy Awards, which, in that year, included Robin Williams singing the song “Blame Canada”, a satirical song from the movie South Park: Bigger, Longer & Uncut.   The commercial won an advertising industry Gold Quill award in 2001.

The first one is Joe’s “I Am Canadian” on Vinko’s YouTube channel, who has quite a collection of ads:

The second is William Shatner’s “I Am Canadian” on BuryMeInGames’s YouTube channel:

The third and last one is Molson’s “Canadian Anthem” on cymbaline’s YouTube channel:

I hope you’ve enjoyed today’s post!

11 comments

    • LOL I have no idea where the Americans got the “Joe” character. I think one of the Presidential candidate said it was someone they met, but i don’t remember. Kind of similar to ours, though, eh? 🙂

      Like

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